What We're Reading: March

We spend countless hours researching the latest trends and insights on both the marketing and hospitality industries. From newsletters and social media to longer format articles (yes, they still exist!), these learnings guide our strategy for our clients and help us bring creative ideas to the table. So here are some of the things recent readings brought up for us.

  • New Look for Media List Targets: While we could probably write an entire blog post about this, PR Girl Manifesto nailed it with this post exploring the opportunity for publicists to pitch outlets with reliable track records, which may mean smaller pubs and blogs (looking at you, a periodic table - p.s. you should her interview with James Beard semifinalist, Nick Bognar, of indo and sado here). So while we can (and will continue to) chase big fish like Food & Wine, Wall Street Journal, etc., we also recommend testing out the strategy to pitch writers that will help your visibility in AI-generated searches.

  • Inc.’s 2026 Female Founders 500: As an all-women team, we’re so inspired by this year’s list of Inc’s Female Founders 500, including our client, Tamara Keefe of Clementine’s Ice Cream! Get inspired by these amazing women here.

  • Rise in Luxury Grocery Stores: Both the Wall Street Journal and the New York Times put out stories about luxury grocery stores last month. Our takeaway? Even in a shaky economy, online status and a sense of community can influence spending habits (even if it’s as ridiculous as a $23 smoothie). So what’s your version of the luxury grocery haul that you can encourage your guests to share online?

  • Pop Culture Trends Win: Aldi jumped on the new season of Bridgerton buzz with this creative social post. It’s an important reminder to keep an eye on pop culture trends to see if there’s a way to speak to your audience in a new way. Would someone who doesn’t watch the show be confused? Yes, but for those who do (ahem 90% of our office), this was a creative wink to the show and a new way to highlight new menu items.

  • Inspiration from Expo West: The Natural Products Expo West, was last week, which features more than 3,000 brands in the food & beverage space, and we are loving watching the trends that media, influencers, industry leaders, etc. saw (see here and here). Trade shows are an insightful way to see how trends are spending their marketing dollars to get in front of targeted buyers (look up the Goodles). Food Institute also shared their takeaways here.

  • Why Communicators Need to Know SEO: The lines between SEO and PR are being blurred (which is why we’ve brought on SEO services to our roster!). Here are some tips on how publicists can approach their strategy to impact SEO in today’s world.

Easter Weekend Specials from St. Louis Restaurants & Attractions

Celebrate the Easter holiday with delicious brunches, sweet treats, and fun family experiences this weekend.

Butler’s Pantry’s Easter Spread

Make your Easter celebrations extra festive this year with specials and experiences from your favorite St. Louis restaurants and hotels. See below for incredible offerings, including Easter brunches, catering, sweet treats, and wholesome family experiences. 

Butler’s Pantry (1414 Park Avenue, St. Louis, MO 63104):  Butler’s Pantry’s Easter catering is available for drop-off and pick-up orders with its Easter brunch collection menu (see photos here). Enjoy the Easter Brunch Collection ($600+, serves up to 12 guests) featuring options such as Carrot “Coffee Cake,” Fresh Salads, Maple Glaze Roasted Sweet Potatoes, Bourbon Glazed Ham, Breakfast Casserole, Farmer’s Strata, Vanilla Bean Bundt Cakes, and more. Vegetarian, vegan, and gluten-free options are available upon request. For more information on ordering and availability, please inquire online here. Easter Brunch orders close at 4 p.m. on Wednesday, April 1.

Café la Vie (7730 Bonhomme Ave., St. Louis, Mo. 63105): Café La Vie invites guests to celebrate Easter with the return of its full brunch buffet. The festive spread includes a made-to-order omelet station, carved honey-glazed ham, roasted salmon with dill cream sauce, applewood-smoked bacon, and buttermilk pancakes with warm maple syrup. Guests can also enjoy a fresh bakery display with croissants and danishes, seasonal salads, smoked salmon, and an indulgent dessert table with carrot cake, gooey butter cake, and assorted French macarons. Brunch will be served on Sunday, April 5, from 11 a.m. to 2 p.m. with tickets priced at $65 per adult and $25 for children 12 and under. Reservations are available via OpenTable under the Easter event calendar.

Casa Don Alfonso (100 Carondelet Plaza, St. Louis, MO 63105):  The Southern Italian eatery located in The Ritz-Carlton, St. Louis will offer both an Easter Brunch on Sunday, April 5, from 10 a.m. to 3 p.m. and Brunch With The Bunny on Saturday, April 4, from 11 a.m. to 2 p.m. 

  • Easter Brunch Details: Guests are invited to enjoy an elevated Southern Italian-inspired buffet featuring standout dishes such as Lamb Osso Buco served with risotto Milanese, Pasta ‘Ncasciata Siciliana with beef ragout, boiled eggs, Parma ham, mozzarella and tomato sauce, and Fried Cod with peperonata. Interactive stations include a Parmesan Wheel Pasta Station with tagliatelle, butter and black truffle, as well as a Ceviche Chef Live Station featuring the catch of the day with sweet potatoes, sweet corn, pickled red onion, tiger milk, cilantro oil, sesame, blackberry and sriracha mayo. Guests will have the option to enjoy bottomless mimosas, bellinis, and Casa Don Alfonso’s signature bucatini bloodies for an additional cost. Easter Brunch costs $119 for adults and $70 for children 2-12. Reservations are highly encouraged and can be made online here.

  • Brunch with the Bunny Details: This festive, family-friendly celebration will feature Easter Bunny photo opportunities and the return of the hotel scavenger hunt. Menu highlights include a Tuna Tartare Station with capers, parsley, mustard, chili oil and lemon; Roasted Herb Lamb Shank served with herb roasted potatoes, roasted beetroot polenta, pan gravy and chimichurri; and Rigatoni allo Scoglio with octopus, branzino, mussels and shrimp in a light tomato white wine sauce. Sweet treats include Coconut Cream Bunny Cupcakes, Chocolate Pot de Crème Flowerpots, White Chocolate Mousse Easter Eggs and Brownie Carrots. Brunch With The Bunny costs $99 for adults and $65 for children 2-12. Reservations are highly encouraged and can be made online here. 

  • Casa Boutique Specials: Casa Don Alfonso Boutique will offer seasonal Easter specials from March 28 through April 5, including Carrot Cake with cream cheese mousse, Coconut & Mango Chocolate Egg, Strawberry Lemon Loaf, and Key Lime Berry Tart.

Eckert’s Farm (951 S Green Mt Rd, Belleville, IL 62220): Celebrate spring at Easter Egg-Citement in Belleville, happening Saturdays and Sundays, March 21 through March 29, as well as Easter weekend on Friday, April 3 and Saturday, April 4. Kids can collect up to 12 eggs during Eckert’s Annual Egg Hunt, then enjoy a tractor ride, petting zoo, cookie decorating, seed planting, duck pond visits, and a special surprise from the Easter Bunny. Families can also snap a free photo in the Bunny photo scene, with an optional paid 4×6 printed photo available.

Tickets are $20 per child online or $30 at the door; adults are free. Check in at the Fun Corral upon arrival. Before the hunt, enjoy the Flippity Flop Breakfast at Eckert’s Country Restaurant, featuring sprinkle pancakes, a bunny fruit kabob, bacon, and a Sherbet Sunrise Drink for $7.50. Breakfast is served 8 a.m. to noon. For more details on Easter at Eckert’s, visit their website. 

St. Louis Restaurants Celebrate 314 Day with Themed Specials

St. Louisans can look forward to a city-wide day of fun to celebrate the community with delicious food and beverage specials.

From left to right, Neon Green’s Black Sesame Gooey Butter Mochi (here); Lion’s Choice Roast Beef Sandwiches (here); Casa Don Alfonso’s Toasted Raviolis (here)

314 Day is a chance for St. Louis restaurants across the metro area to celebrate their city with pride. This 314 Day, St. Louisans can look forward to food and beverage specials with unique takes on St. Louis classics.

Bowood by Niche (4605 Olive St, St. Louis, MO 63108): In honor of 314 Day, Bowood by Niche celebrates by offering a variety of St. Louis-inspired dishes, available starting Friday, March 13 - Sunday, March 15. Specials include a Pork Steak Sandwich (with a Red Hot Riplets aioli on Union Loafers bread), Bowood Slinger, a Gooey Butter Cake Latte, and an STL Industry Sour (Fernet, Génépy, and lime; N/A version available). 

Café la Vie (7730 Bonhomme Avenue, St. Louis, Mo. 63105): In celebration of 314 Day, Café La Vie introduces The 314 St. Paul,  a modern take on the St. Louis classic. Available for $14 on March 14, 2026, the featured Chicken St. Paul is served on white bread with pickle and Kewpie mayo, paired with Red Hot Riplet fries. The one-day offering will be available during lunch and dinner service. Guests can also enjoy Café La Vie signatures inspired by another hometown favorite, including the Gooey Butter Cake Espresso Martini and house-made Gooey Butter Cake Beignets. 

Casa Don Alfonso (100 Carondelet Plaza, Clayton, MO 63105): The elevated Italian restaurant inside The Ritz-Carlton, St. Louis, is putting a refined spin on a local classic for 314 Day. On Saturday, March 14, Casa Don Alfonso will offer a special Toasted Ravioli feature for $14, available for one day only. Guests can also stop by Casa Boutique for $3.14 bonbons in celebration of St. Louis pride.

DD Mau (Multiple Locations): The fast-casual Vietnamese concept is spotlighting a St. Louis staple for 314 Day with a one-day-only offering of a St. Paul Banh Mi Sandwich. A nod to the city’s iconic St. Paul sandwich, DD Mau’s version features a fried egg foo young patty mixed with bean sprouts and onion (with protein options including shrimp, pork, or chicken), served on white bread with mayonnaise, lettuce, pickles, and tomato.

Lion’s Choice (Multiple Locations): The St. Louis-born roast beef chain is celebrating 314 Day with an exclusive hometown deal for its loyalty members. On Friday, March 14, folks who signed up for Lion's Choice's Killer Rewards can enjoy an Original Roast Beef sandwich for just $3.14. Guests can sign up for Killer Rewards for free through the Lion's Choice website or app. 

Neon Greens (4176 Manchester Avenue, St. Louis, MO 63110): Neon Greens, the radically fresh seed-to-plate craft salad concept, celebrates St. Louis pride with a returning 314 Day special for Saturday, March 14. Available individually for in-restaurant ordering while supplies last for $6, Neon Greens reintroduces The Black Sesame Gooey Butter Mochi, a housemade black sesame gooey butter mochi bar topped with the restaurant’s signature sesame nougatine.

Niche Food Group (Multiple Restaurants): To celebrate 314 Day, guests at Niche Food Group restaurants can upgrade any pizza to Provel cheese for a St. Louis-inspired twist. The special is offered at Fordor’s Killer Pizza (both locations), Pastaria, and Porano, only available on Saturday, March 14. 

United Provisions (6241 Delmar Blvd, St. Louis, Mo. 63130): The international market in the Delmar Loop is offering a special edition St. Louis Showcase mystery box with local favorites to celebrate 314 Day, including Red Hot Riplets, gooey butter cake cookies, and JellyBelly candies. The mystery box is $18 and available March 14 through April, while supplies last. 

"Le Petit Chef" Opens at Le Meridien St. Louis Clayton this Spring

From plate to projection, guests can witness the world’s smallest chef come to life in a one-of-a-kind dinner experience   

Le Meridien St. Louis Clayton (7730 Bonhomme Ave, St. Louis, Mo 63105), the 268-room hotel in the heart of downtown Clayton, is set to debut the globally celebrated immersive dining experience Le Petit Chef beginning Thursday, March 12, 2026, bringing the world’s smallest chef to Café la Vie’s Private Dining Room. By pairing high-quality cuisine with cinematic storytelling and visual spectacle, Le Petit Chef fills a unique niche in St. Louis’ dining landscape, offering an experience that is immersive for all ages.

Available Tuesday through Saturday, the multi-course experience transforms dinner into a fully choreographed event, led by a Master of Ceremonies who guides guests through the evening. Guests can choose from four thoughtfully curated menu options, including Le Grand Chef, Le Petit Chef Classic, Le Petit Chef Vegetarian, and a Junior Chef menu for younger diners. Reservations for Le Petit Chef can be made here. 

“Le Petit Chef perfectly embodies Le Meridien St. Louis Clayton’s commitment to immersive travel and meaningful guest experiences,” said Matt Korsos, General Manager of Le Meridien St. Louis Clayton. “By blending innovative technology with thoughtfully crafted cuisine, we’re offering guests something truly unexpected. As St. Louis continues to evolve as a dining and cultural destination, we’re excited to bring this globally celebrated experience to our community and give both locals and travelers a new reason to gather at Le Meridien St. Louis Clayton.”

Menu Options 

Le Grand Chef | $149.00 per person + tax and service charge

  • First Appetizer: Bouillabaisse | Calamari, PEI Mussels, Jumbo Tiger Prawn, Bay Scallop, Fennel, Saffron-Tomato Broth

  • Second Appetizer: Burrata | Arugula, Radish, Heirloom Tomato, Balsamic, Caviar

  • First Main Course: Lobster Thermidor | ½ Maine Lobster, Wood Mushroom, Gruyere, Pan Gratto, Dressed Oysters

  • Second Main Course: Grilled Japanese Ribeye | Pommes Fondant, Broccolini, Carrot, Black Truffle Sauce

  • Dessert: Vanilla Gelato | Berry, Chantilly Cream, Chocolate, Pistachio, Macaron

Le Petit Chef Classic | $125.00 per person + tax and service charge

  • First Appetizer: Bouillabaisse | Calamari, PEI Mussels, Gulf Shrimp, Bay Scallop, Fennel, Saffron-Tomato Broth

  • Second Appetizer: Fresh Mozzarella | Arugula, Radish, Heirloom Tomato, Balsamic

  • First Main Course: Lobster Thermidor | ½ Maine Lobster, Mushroom, Gruyere, Pan Gratto

  • Second Main Course: Grilled Sirloin Beef | Pommes Fondant, Broccolini, Carrot, Port Wine Demi-Glace

  • Dessert: Vanilla Gelato | Berry, Chantilly Cream, Chocolate, Pistachio

Le Petit Chef: Vegetarian | $110 per person + tax and service charge

  • First Appetizer: Roasted Red Pepper & Tomato Bisque | Sweet Potato Croquette, Toasted Pine Nut, Gremolata

  • Second Appetizer: Burrata | Arugula, Radish, Heirloom Tomato, Balsamic

  • First Main Course: Stuffed Squash | Wild Rice, Cauliflower, Spinach, Tomato, Mushroom, Gruyere, Pan Gratto

  • Second Main Course: Marinated and Grilled Mushroom | Potato Fondant, Broccolini, Carrot, Chimichurri

  • Dessert: Vanilla Gelato | Berry, Chantilly Cream, Chocolate, Pistachio, Macaron

Junior Chef | $49.00 per person + tax and service charge

  • First Appetizer: Tomato Soup with Grilled Cheese Crouton

  • Second Appetizer: Mozzarella | Arugula, Radish, Heirloom Tomato, Balsamic

  • First Main Course: Fish Sticks | Macaroni and Cheese, Smiley Face Potatoes

  • Second Main Course: Grilled Sirloin Beef | Pommes Fondant, Broccolini, Carrot, Port Wine Demi-Glace

  • Dessert: Chocolate Soufflé with Vanilla Ice Cream

About Le Petit Chef 

Le Petit Chef, the world’s smallest chef standing just six centimeters tall, brings an immersive dining experience to life through cutting-edge 3D projection mapping and a multi-course menu designed to delight all the senses. Created by acclaimed Belgian artist collective Skullmapping, the concept blends cinema, technology, and gastronomy into an unforgettable evening. Through advanced projection mapping technology, precise optical techniques, and visual distortions, the illusion of a three-dimensional character interacting directly with the table and plate is created, appearing fully alive when viewed from the proper angle.

During the experience, guests enjoy a seamless combination of 3D theater and fine dining. Before and after each course, the tiny chef appears to prepare the dish. At the end of each animated sequence, the projection reveals the completed dish on the plate, which is then served by the restaurant’s kitchen team. While Le Petit Chef doesn’t actually cook, he is passionately supported by the culinary professionals behind the scenes, ensuring guests enjoy a full five-course menu and leave fully satisfied.

Since launching in 2015, Le Petit Chef has become a global sensation, now appearing at more than 35 locations worldwide, including Osaka, Bangkok, Singapore, Rome, Warsaw, Toronto, Vancouver, Vienna, and beyond. Each location is carefully selected based on technical requirements, visitor volume, and—most importantly—a creative, collaborative kitchen and service team that can adapt dishes to complement the show.

About Le Meridien St. Louis Clayton: Le Meridien St. Louis Clayton is a hotel destination for creative and culturally-minded travelers and locals alike in downtown Clayton, Missouri, just outside of St. Louis. Located on Bonhomme Avenue just west of Hanley Road (7730 Bonhomme Ave, St. Louis, MO 63105), the 268-room hotel opens October 1, 2020 after a multi-million dollar, full-scale transformation. With a new open-air pool on the 3rd floor roof deck, state-of-the-art fitness center with panoramic views of downtown St. Louis and 17,000 square feet of event space, Le Meridien St. Louis Clayton will blend St. Louis’ rich European heritage with a chic, sophisticated design. The hotel reopens with an entirely new restaurant, cocktail bar and coffee bar–Café la Vie. The design features over 50 works of art, including several by local St. Louis artists. Global design firm HOK led the overall design of Le Meridien St. Louis Clayton and brings an original, refined and forward-looking style to the property. Denver-based Silverwest Hotels purchased the property in 2018, and  Coury Properties   manages  Le Meridien St. Louis Clayton. For more information, visit www.lemeridienclayton.com. 

We're Expanding Our Digital Team!

Future Growth of Jasper Paul Digital Team

We are excited to announce that our digital team is growing! We are hiring two team members for our team: our Digital/Social Media Manager is a management role, while our Digital/Social Media Coordinator’s primary responsibilities center around client communications, copywriting, and strategic support. Applicants should apply before Friday, August 15.

If you’ve pursued a role in digital media, you know that titles and team structures are different across agencies, and the title of “Social Media Manager” can be vastly different across organizations. We’ve done an incredible amount of work over the last year to define our digital team’s organizational chart to allow for growth in the future. With that, we want to give some clarity on these roles to ensure candidates apply for roles that best fit their experience. 

The following information is meant to provide transparency in growth and expectations of the roles. We’ve found that social/media digital support is not a one-person job. We have built our team to provide management support for our teams so that no one feels like they are doing it alone. Our Digital team is led by Aspen Steiner, who will help support both of these new roles. 

The Digital/Social Media Manager will report into Aspen, but also run day-to-day management of one of our account teams, Kate Weltmer (Digital Coordinator) and Shelby Wendl (Digital Admin). This individual will need to work autonomously, have experience managing others, experience managing multiple accounts, and approach work with a strategic mindset. See full job description here. Starting salary range: $60,000-$70,000 

Digital/Social Media Coordinator serves as the day-to-day contact for 8-10 clients with support from both senior managers as well as Digital/Social Media Admin. This person’s three key responsibilities will focus on client services, copywriting, and strategic ideation. The Digital/Social Admin will be the primary person to develop content as well as do daily management for a majority of the accounts. This individual must have experience managing multiple accounts and preferably experience working directly with clients. This person should have a passion for storytelling and copywriting and bring big ideas to the table. See full job description here. Starting salary range: $50,000-$60,000

Hiring Summer Interns

Are you a college junior or senior looking for a summer internship? Join us at Jasper Paul PR & Marketing for our paid internship program ($3,000 stipend). You'll work with some of the best restaurants and hospitality brands in St. Louis and learn the fundamentals of a public relations campaign. We will be hiring two public relations and two social media interns for Summer 2024. Please specify if you would like to apply for our PR or Social Media Intern role. Please apply by Friday, March 29.

About Jasper Paul PR & Marketing:

Jasper Paul PR & Marketing is a full-service public relations and marketing firm with a specialization in the hospitality industry. Our genuine intrigue for food, travel and beer, wine & spirits allows us to ask the right questions and deliver creative ideas to showcase our clients' passions and impact their businesses. We dig deep to tell our clients' stories in their own true, authentic voice. We connect them with like-minded partners on a local and national level. We work hard, and have a little fun along the way. Applicants may apply via Handshake or by emailing your resume to mary@jasperpaulpr.com and claire@jasperpaulpr.com.

What You’ll Learn:

  • Writing media materials from press releases, pitches to journalists, segment briefs, etc.

  • Participation in brainstorming for clients from restaurant promotions to grassroots initiatives with target audiences

  • Interaction with media at restaurant tastings, photo shoots, and television segments

  • Introduction to some of the top hospitality leaders in St. Louis

  • Other perks: occasional free meals, networking opportunities, attendance at industry special events, etc.

What We’re Looking For…

  • Important qualities:

    • Strong communication and writing skills*

    • Detail-driven, organized, and forward-thinking attitude

    • Drive and excitement for the hospitality industry*

    • Ability to work independently by setting own personal deadlines and goals

    • Creative thinker that works well in a collaborative team environment

  • Genuine passion for hospitality, food, travel, etc. It always helps to have real-world experience of the hospitality industry, but it doesn’t have to be fancy!

  • Interest in writing. Think AP-style with a creative voice. We look for writers who use active voice with descriptive language to bring our clients’ stories to life.

  • Knowledge of Social Media. We look for individuals who will bring ideas to the table for engaging content on platforms of Facebook, Instagram, TikTok as well as e-communications such as newsletters. We will particularly look for individuals with an interest in developing Reels and TikToks.

  • Experience in Microsoft & Adobe (not necessary, but appreciated). For drafting of materials in World, Powerpoint, Outlook, etc. As well as for basic editing needs of photography, video as well as creation of collateral and ad materials.

  • A Person for People (Not Just a People Person): We are in the business of service to our clients, and we do so by forming lasting relationships with them. We ask questions, we stay intrigued, we get to know them outside of the kitchen. We look for individuals who want to embrace this intrigue and genuine interest by being outspoken, professional, positive and polite.

Social Media Intern: While you will learn several of the same tasks listed above, your primary role will be working closely with our social media team to:

  • Assist in monitoring comments, questions, stories, etc. across client platforms

  • Develop copy for client social media posts

  • Attend client content shoots and create content (photography, reels, TikToks)

    • Develop shot lists for content shoots

  • Develop strategic content calendars

  • Competitor analysis as well as overall researching trending topics, sounds, content, etc. across platforms

Details:

  • $3,000 stipend

  • 10-week internship (end of may-August; interns will not be required to work the week of 4th of July)

  • 3 days per week from Tuesday-Thursday from 8:30 a.m. to 4:30 p.m.

  • In-person at our Jasper Paul Offices (602 W. Kirkham Avenue) to learn from our team

  • Internship for credit hours available

Now Hiring: Freelance Copywriter (Anywhere)

We are looking to expand our network of freelancers to assist with our accounts and work closely with our social teams. See below for details and apply today by sending your resume and any social media portfolio information to caiti@jasperpaulpr.com. Resumes will be accepted until Friday, March 22, 2024.

Social Media Copywriter: This individual will work with the account teams to assist in the execution of social media accounts. This individual develop creative captions and copy that is optimized for engagement and searchability across Facebook, Instagram, and sometimes X and TikTok. Hourly needs include 5-10 hours per week. This job can be fully remote and will not be client-facing.

This person will work closely with a social media account representative who will lead strategy as well a digital content creator who will develop photography, reels and content.

Job Qualifications:

  • Must be strategic, organized and have strong communication skills

  • Must have strong copywriting skills with an understanding of engagement tactics

  • Proficient in food/lifestyle writing as well as short and long-form social media copy; preferably 1-2 years of experience

  • Attention to detail and proficient time management skills to meet deadlines

  • Knowledge of social media best practices

  • Capture brand’s tone, culture, voice with captions

  • Understanding utilization of scheduling software across different social platforms (we use Iconosquare)

  • Applicants should have an interest in a number of hospitality sectors: restaurants, hotels, coffee, spirits, etc.

Now Hiring: Freelance Digital Content Creators (KC & STL)

We are looking to expand our network of freelancers to assist with our accounts and work closely with our social teams. See below for details and apply today by sending your resume and any social media portfolio information to caiti@jasperpaulpr.com. Resumes will be accepted until Friday, March 22, 2024.

Digital Content Creator: This individual will work with the account teams to define strategic goals for clients' social media profiles. We are looking for assistance in both St. Louis as well as Kansas City. Hourly needs include:

  • Kansas City: 5-10 hours / week (1-2 accounts)

  • St. Louis: 10-15 hours/ week (3-4 accounts)

Job responsibilities include:

  • Content creation for social media clients across platforms with assistance on strategy from the account team (platform execution dependent on the client - Facebook, Instagram and sometimes Twitter or TikTok)

  • Development of creative captions and copy

  • Execution of growth strategies (searching hashtags, bringing creative contests to the table, etc.

  • Development of photography for social profiles as well as reels and TikTok

  • Posting 4-5 times per week

  • Monitoring of trending sounds, reel/TikTok trends, etc.

  • Monitoring of pages (resharing user-generated content to stories, liking and commenting back to follower comments, responding to DMs, etc.)

  • Creation of daily Instagram stories to support feed posts and initiatives

  • Basic skills in Canva, Photoshop, Splice or video editing, etc.

  • Monthly social reporting on all accounts for the clients with use of monitoring software (we use Iconosquare)

Job Qualifications:

  • Must be strategic, organized and have strong communication skills with both team and clients

  • Must have strong copywriting skills with an understanding of engagement tactics

  • Proficient in food/lifestyle photography and reels content creation; preferably 1-2 years of experience

  • Attention to detail and proficient time management skills to meet deadlines

  • Knowledge of social media best practices

  • Capture brand’s tone, culture, voice with captions (may also work with copywriter)

  • Understanding of analytics and scheduling software (we use Iconosquare)

  • Applicants should have an interest in a number of hospitality sectors: restaurants, hotels, coffee, spirits, etc.

Now Hiring: Digital Content Creator

We are hiring a new Digital Content Creator. See below for details and apply today by sending your resume and any social media portfolio information to caiti@jasperpaulpr.com. Resumes will be accepted until Friday, March 22, 2024.

Digital Content Creator: This individual will work with the account teams to define strategic goals for clients' social media profiles. Job responsibilities include:

  • Content creation for 6 social media clients across platforms with assistance on strategy from the account team (platform execution dependent on the client - Facebook, Instagram and sometimes Twitter or TikTok)

  • Development of creative captions and copy

  • Execution of growth strategies (searching hashtags, bringing creative contests to the table, etc.

  • Development of photography for social profiles as well as reels and TikTok

  • Posting 4-5 times per week

  • Monitoring of trending sounds, reel/TikTok trends, etc.

  • Monitoring of pages (resharing user-generated content to stories, liking and commenting back to follower comments, responding to DMs, etc.)

  • Creation of daily Instagram stories to support feed posts and initiatives

  • Basic skills in Canva, Photoshop, Splice or video editing, etc.

  • Monthly social reporting on all accounts for the clients with use of monitoring software (we use Iconosquare)

Job Qualifications:

  • Must be strategic, organized and have strong communication skills with both team and clients

  • Must have strong copywriting skills with an understanding of engagement tactics

  • Proficient in food/lifestyle photography and reels content creation; preferably 1-2 years experience

  • Attention to detail and proficient time management skills to meet deadlines

  • Knowledge of social media best practices

  • Desire to be integrated within client brands to capture their tone, culture, voice and more

  • Understanding of analytics and scheduling software (we use Iconosquare)

  • Applicants should have interest in a number of hospitality sectors: restaurants, hotels, coffee, spirits, etc.

Jasper Paul PR Benefits:

  • 12-week paid maternity leave after one year of employment

  • Group health plan with $300 stipend to cover individual's premium

  • $1,500 travel stipend for experiential travel – used to further knowledge of the hospitality industry; eligible after 2 years of employment

  • Flexible work schedule. Our hours are 8:30-4:30 p.m. but with manager approval, these times are flexible within a 40-hour work week

  • 401K plan with 4% company match after six months of employment

  • Reimbursement for miles as well as dining allowances to support client

  • One-time $500 stipend for technology needs, after 6 months of employment (if approved) – ie. new computer or phone

  • Reimbursement for approved professional development opportunities – ie. classes, conferences, paid webinars, etc.

  • 18-20 Paid Holidays Off (dependent on how holidays fall) with additional vacation days based on tenure at company

Now Hiring: Digital Content Creator

We are hiring a new Digital Content Creator. See below for details and apply today by sending your resume and any social media portfolio information to caiti@jasperpaulpr.com.

Digital Content Creator: This individual will work with the account teams to define strategic goals for clients' social media profiles. Job responsibilities include:

  • Content creation for 6 social media clients across platforms with assistance on strategy from the account team (platform execution dependent on the client - Facebook, Instagram and sometimes Twitter or TikTok)

  • Development of creative captions and copy

  • Execution of growth strategies (searching hashtags, bringing creative contests to the table, etc.

  • Development of photography for social profiles as well as reels and TikTok

  • Posting 4-5 times per week

  • Monitoring of trending sounds, reel/TikTok trends, etc.

  • Monitoring of pages (resharing user-generated content to stories, liking and commenting back to follower comments, responding to DMs, etc.)

  • Creation of daily Instagram stories to support feed posts and initiatives

  • Basic skills in Canva, Photoshop, Splice or video editing, etc.

  • Monthly social reporting on all accounts for the clients with use of monitoring software (we use Iconosquare)

Job Qualifications:

  • Must be strategic, organized and have strong communication skills with both team and clients

  • Must have strong copywriting skills with an understanding of engagement tactics

  • Proficient in food/lifestyle photography and reels content creation; preferably 1-2 years experience

  • Attention to detail and proficient time management skills to meet deadlines

  • Knowledge of social media best practices

  • Desire to be integrated within client brands to capture their tone, culture, voice and more

  • Understanding of analytics and scheduling software (we use Iconosquare)

  • Applicants should have interest in a number of hospitality sectors: restaurants, hotels, coffee, spirits, etc.

Jasper Paul PR Benefits:

  • 12-week paid maternity leave after one year of employment

  • Group health plan with $300 stipend to cover individual's premium

  • $1,500 travel stipend for experiential travel – used to further knowledge of the hospitality industry; eligible after 2 years of employment

  • Flexible work schedule. Our hours are 8:30-4:30 p.m. but with manager approval, these times are flexible within a 40-hour work week

  • 401K plan with 4% company match after six months of employment

  • Reimbursement for miles as well as dining allowances to support client

  • One-time $500 stipend for technology needs, after 6 months of employment (if approved) – ie. new computer or phone

  • Reimbursement for approved professional development opportunities – ie. classes, conferences, paid webinars, etc.

  • 18-20 Paid Holidays Off (dependent on how holidays fall) with additional vacation days based on tenure at company

Hiring Fall Interns

Are you a college junior or senior looking for a fall internship? Join us at Jasper Paul PR & Marketing for our paid internship program ($2,000 stipend). You'll work with some of the best restaurants and hospitality brands in St. Louis and learn the fundamentals of a public relations campaign. We will be hiring two public relations and one social media intern for Fall 2023.

About Jasper Paul PR & Marketing:

Jasper Paul PR & Marketing is a full-service public relations and marketing firm with a specialization in the hospitality industry. Our genuine intrigue for food, travel and beer, wine & spirits allows us to ask the right questions and deliver creative ideas to showcase our clients' passions and impact their businesses. We dig deep to tell our clients' stories in their own true, authentic voice. We connect them with like-minded partners on a local and national level. We work hard, and have a little fun along the way. 

What You’ll Learn:

  • Writing media materials from press releases, pitches to journalists, segment briefs, etc.

  • Participation in brainstorming for clients from restaurant promotions to grassroots initiatives with target audiences

  • Interaction with media at restaurant tastings, photo shoots, and television segments

  • Introduction to some of the top hospitality leaders in St. Louis

  • Other perks: occasional free meals, networking opportunities, attendance at industry special events, etc.

What We’re Looking For…

  • Important qualities:

    • Strong communication and writing skills*

    • Detail-driven, organized, and forward-thinking attitude

    • Drive and excitement for the hospitality industry*

    • Ability to work independently by setting own personal deadlines and goals

    • Creative thinker that works well in a collaborative team environment

  • Genuine passion for hospitality, food, travel, etc. It always helps to have real-world experience of the hospitality industry, but it doesn’t have to be fancy!

  • Interest in writing. Think AP-style with a creative voice. We look for writers who use active voice with descriptive language to bring our clients’ stories to life.

  • Knowledge of Social Media. We look for individuals who will bring ideas to the table for engaging content on platforms of Facebook, Instagram, TikTok as well as e-communications such as newsletters. We will particularly look for individuals with an interest in developing Reels and TikToks.

  • Experience in Microsoft & Adobe (not necessary, but appreciated). For drafting of materials in World, Powerpoint, Outlook, etc. As well as for basic editing needs of photography, video as well as creation of collateral and ad materials.

  • A Person for People (Not Just a People Person): We are in the business of service to our clients, and we do so by forming lasting relationships with them. We ask questions, we stay intrigued, we get to know them outside of the kitchen. We look for individuals who want to embrace this intrigue and genuine interest by being outspoken, professional, positive and polite.

Social Media Intern: While you will learn several of the same tasks listed above, your primary role will be working closely with our social media team to:

  • Assist in monitoring comments, questions, stories, etc. across client platforms

  • Develop copy for client social media posts

  • Attend client content shoots and create content (photography, reels, TikToks)

    • Develop shot lists for content shoots

  • Develop strategic content calendars

  • Competitor analysis as well as overall researching trending topics, sounds, content, etc. across platforms

Details:

  • $2,000 stipend

  • 12-week internship (October-December; will not be expected to work during fall and winter breaks)

  • 2 days per week from Tuesday-Thursday for 10 hours total

  • In-person at our Jasper Paul Offices (602 W. Kirkham Avenue) to learn from our team

  • Internship for credit hours available

Interested parties should email their resume to Caiti Chaney at caiti@jasperpaulpr.com by Friday, September 29. Please specify if you would like to apply for our PR or Social Media Intern role.

Now Hiring: Digital Positions

We are in the process of building out our digital team to include a Social Media Manger (2+ years of management experience required) as well as a digital content creator. See below for details and apply today by sending your resume and any social media portfolio information to caiti@jasperpaulpr.com. Note: These positions have been filled.

Social Media Manager: The ideal candidate is a hard-working team player who will lead our team of digital content creators across various social media platforms for our hospitality clients. This individual will work with the PR account teams to define strategic goals for clients' social media profiles and manage a team of content creators.

Qualifications:

  • The candidate must be strategic, organized, and demonstrate clear communication skills with both clients and internal teams

  • Must have management experience (2+ years); ability to manage a team of 2-4 digital content creators

  • 4+ years of content creation experience

  • Strong copy editor and writer

  • Exceptional communications skills – oral and written

  • Social experience on: Facebook, Instagram, Twitter and TikTok primarily as well as Youtube and LinkedIn

  • Attention to detail and proficient time management skills to meet content deadlines

  • Experience in scheduling and analytics platforms (we use Iconosquare).

  • Knowledge of social media best practices and confidence to serve as consultancy voice to clients

  • 3+ years of agency experience

Responsibilities

  • Manage a team of 2-3 individuals by empowering them to think big, bring creative ideas to the table and deliver results for the clients

  • Set team up for success in execution:

  • Create voice and style guides for clients to set team up for success

  • Give constructive feedback on work and set expectations for quality of content

  • Lead social content strategy and provide production oversight for team for 12-18 clients

  • This includes social calendar creation, content ideation, social copy creation, creative direction, community management, and more

  • Stay current on platform updates/innovations and competitors, ensuring that best practices are being applied across all channels and learnings are shared cross-team

  • Be integrated with the brands to define their voice, culture and tone while leveraging platform specific tactics to engage audiences

  • Delegate tasks and provide comprehensive feedback for a team of talented digital content creators in terms of copy, creative, and platform-specific optimizations

  • Provide guidance to team for data analysis and metric reporting for clients

  • Track, analyze, and optimize against KPIs and present key insights in a compelling format on a monthly basis

  • Lead communication with clients regarding social content timelines, content performance/KPIs, reporting, and feedback

  • Assistance with new business development for potential social media clients

  • This job will not require day-to-day management of pages but frequent audits of pages to ensure we are executing on all deliverables

Digital Content Creator: We are looking for a full-time digital content creator to join our team! This individual will work with the account teams to define strategic goals for clients' social media profiles as well as e-communications (ie. newsletter). Job responsibilities include:

  • Content creation for 6 social media accounts with assistance on strategy from the account team (platform execution dependent on the client - Facebook, Instagram and sometimes Twitter or TikTok)

  • Development of creative captions and copy

  • Execution of growth strategies (searching hashtags, bringing creative contests to the table, etc.

  • Development of photography for social profiles as well as reels and TikTok

  • Posting 3-4 times per week

  • Monitoring of trending sounds, reel/TikTok trends, etc.

  • Monitoring of pages (resharing user-generated content to stories, liking and commenting back to follower comments, responding to DMs, etc.)

  • Creation of daily Instagram stories to support feed posts and initiatives

  • Development of creative newsletters and blogs (utilizing content from the account teams)

  • Basic skills in Canva, Photoshop, Splice or video editing, etc.

  • Monthly social reporting on all accounts for the clients with use of monitoring software (we use Iconosquare)

Job Qualifications:

  • Must be strategic, organized and have strong communication skills with both team and clients

  • Must have strong copywriting skills with an understanding of engagement tactics

  • Proficient in food/lifestyle photography and reels content creation; preferably 1-2 years experience

  • Attention to detail and proficient time management skills to meet deadlines

  • Knowledge of social media best practices

  • Desire to be integrated within client brands to capture their tone, culture, voice and more

  • Understanding of analytics and scheduling software (we use Iconosquare)

  • Applicants should have interest in a number of hospitality sectors: restaurants, hotels, coffee, spirits, etc.

Jasper Paul PR Benefits:

  • 12-week paid maternity leave

  • Group health plan with $300 stipend to cover individual's premium

  • $1,500 travel stipend for experiential travel – used to further knowledge of the hospitality industry; eligible after 1 year of employment

  • Unlimited vacation (within reason)

  • Flexible work schedule. Our hours are 8:30-4:30 p.m. but with manager approval, these times are flexible within a 40-hour work week

  • 401K plan with 4% company match

  • Reimbursement for miles as well as dining allowances to support client

  • One-time $500 stipend for technology needs, after 6 months of employment (if approved) – ie. new computer or phone

  • Reimbursement for approved professional development opportunities – ie. classes, conferences, paid webinars, etc.

  • We take the following holidays: 18 Paid Holidays Off

    • Automatically Get Birthday Off

    • Monday, Jan. 16 - MLK Day

    • Monday, Feb. 20 - President’s Day

    • Friday, April 9 - Easter

    • Friday/Monday - Memorial Day

    • Monday, June 19th - Juneteenth

    • Monday/Tuesday - 3rd and 4th of July

    • Friday/Monday (Sept. 4) - Labor Day

    • Wednesday, Nov. 22-Friday, Nov. 24 - Thanksgiving

    • Week Between Christmas & New Years

Hiring Fall Interns!

Are you a college junior or senior looking for a fall internship? Join us at Jasper Paul PR & Marketing for our paid internship program ($2,000 stipend). You'll work with some of the best restaurants and hospitality brands in St. Louis and learn the fundamentals of a public relations campaign. 

About Jasper Paul PR & Marketing:

Jasper Paul PR & Marketing is a full-service public relations and marketing firm with a specialization in the hospitality industry. Our genuine intrigue for food, travel and beer, wine & spirits allows us to ask the right questions and deliver creative ideas to showcase our clients' passions and impact their businesses. We dig deep to tell our clients' stories in their own true, authentic voice. We connect them with like-minded partners on a local and national level. We work hard, and have a little fun along the way. 

What You’ll Learn:

  • Writing of media materials from press releases, pitches to journalists, segment briefs, etc.

  • Participation in brainstorm for clients from restaurant promotions to grassroots initiatives with target audiences

  • Interaction with media at restaurant tastings, photo shoots and television segments

  • Introduction to some of the top hospitality leaders in St. Louis

  • Other perks: occasional free meals, networking opportunities, attendance at industry special events, etc.

What We’re Looking For…

  • Important qualities:

    • Strong communication and writing skills*

    • Detail-driven, organized and forward-thinking attitude

    • Drive and excitement for the hospitality industry*

    • Ability to work independently by setting own personal deadlines and goals

    • Creative thinker that works well in a collaborative team environment

  • Genuine passion for hospitality, food, travel, etc. It always helps to have real world experience of the hospitality industry, but it doesn’t have to be fancy!

  • Interest in writing. Think AP-style with a creative voice. We look for writers who use active voice with descriptive language to bring our clients’ stories to life.

  • Knowledge of Social Media. We look for individuals who will bring ideas to the table for engaging content on platforms of Facebook, Instagram, Twitter as well as e-communications such as newsletters. We will particularly look for individuals with interest in developing Reels and TikToks.

  • Experience in Microsoft & Adobe (not necessary, but appreciated). For drafting of materials in World, Powerpoint, Outlook, etc. As well as for basic editing needs of photography, video as well as creation of collateral and ad materials.

  • A Person for People (Not Just a People Person): We are in the business of service to our clients, and we do so by forming lasting relationships with them. We ask questions, we stay intrigued, we get to know them outside of the kitchen. We look for individuals who want to embrace this intrigue and genuine interest by being outspoken, professional, positive and polite.

Details:

  • $2,000 stipend

  • 10-week internship (end of May to August with flexible start & end dates)

  • 16-hour/week (weekly schedule determined at start of internship) / 2 full days

  • In-person at our Jasper Paul Offices (602 W. Kirkham Avenue) to learn from our team

  • Internship for credit hours

Interested parties should email their resume to Cara Gallagher at cara@jasperpaulpr.com by August 31, 2022.

ST. LOUIS BUSINESSES GIVE BACK TO THE LGBTQ+ COMMUNITY WITH PROGRAMS FOR PRIDE MONTH

ST. LOUIS BUSINESSES GIVE BACK TO THE LGBTQ+ COMMUNITY WITH PROGRAMS FOR PRIDE MONTH

From sweet treats to collaborations, these local businesses are celebrating the queer community by supporting advocacy organizations in St. Louis with charitable givebacks

Rainbow Cake Shake at Hi-Pointe Drive-In (Left); 1220 Pride Month Encrypted Vodka (Left Center); Mission Taco Joint x Steve’s Hot Dogs Pride Month (Right Center); ART Bar at the Angad Arts Hotel (Right)

ST. LOUIS (May 26, 2022) — In honor of celebrating St. Louis’ queer community, local businesses have developed specials and collaborations to give back to local charities that advocate for the LGBTQ+ community and their rights. A list of out client happenings for PRIDE can be found below:

  • 1220 Artisan Spirits (1220 S 8th St., St. Louis, MO 63104): 1220 Spirits, the botanically-inspired distillery from the team at 4 Hands Brewing Co, is releasing a special Pride Month Encrypted Vodka (see a photo here) in support of PROMO, a statewide organization that confronts systemic inequities to liberate the full spectrum of the LGBTQ+ community from discrimination and oppression. A portion of proceeds from every Rainbow Encrypted Vodka sold will go to PROMO. 1220 Spirits, in conjunction with the 4 Hands family of brands, is dedicated to creating a welcoming, inclusive space for their employees and customers, as well as supporting PROMO and their work since 2017 to secure full equality for LGBTQ+ Missourians. The Rainbow Encrypted Vodka is available for purchase at 4 Hands Brewing Co.’s Tasting Room and in select Missouri grocery and liquor stores. To learn more about PROMO, or to donate to them directly, visit their website here. 

  • ART Bar at the Angad Arts Hotel (3550 Samuel Shepard Dr, St. Louis, MO 63103): ART Bar, the rooftop bar at the Angad Arts Hotel, is serving a dedicated Pride cocktail called the “Watermelon Suga.” Featuring 1220 Spirits Rainbow Encrypted Vodka, watermelon mint cordial, and soda water,  the cocktail will be on the ART Bar menu throughout the month from June 1-30 alongside other 4 Hands Brewing Co. and 1220 Spirits items. Those include the 4 Hands Rainbow Snowcone Seltzer and Citywide Beer as well as $9 shot specials of 1220 Spirits new vodkas, the Cherry Balaton and Parisian Lime and Lemonade and Lavender. A portion of the proceeds from those drinks will go towards PROMO, a statewide organization that confronts systemic inequities to liberate the full spectrum of the LGBTQ+ community from discrimination and oppression. For more information about the hours of ART Bar and the menu, please visit the Angad Arts Hotel website.

  • Clementine’s Naughty & Nice Creamery (Multiple Locations): The small-batch ice cream company will be offering rainbow waffle cones at all six scoop shops for the month of June! 50% of pride cone sales to local LGBTQ+ causes such as HRC St. Louis, Vivent Health, and Metro Trans Umbrella Group.

  • Eckert’s Farm (Belleville): The Belleville farm will be offering a Pride Love Sundae at the new Mr. E’s Cider Donut & Custard Shop to benefit PFLAG. The special sundae with rainbow cake, vanilla custard, whipped cream and rainbow sprinkles will be available for the month of June. PFLAG is the first and largest organization for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people, their parents and families, and allies.

  • Mission Taco Joint (Multiple Locations): Mission Taco Joint is offering a hot-dog inspired taco in collaboration with Steve’s Hot Dogs for Pride Month in June. The special taco features a soft-flour tortilla piled high with Steve’s Hot Dog-spiced roast pork carnitas, pickled red onions, cilantro, Mission Taco queso and fried jalapenos. All seven Mission Taco Joint locations across St. Louis and Kansas City will offer the taco from June 1-June 30, and a portion of proceeds from the five St. Louis locations will go to Metro Trans Umbrella Group, a non-profit organization that brings together the Transgender community in the St. Louis area by offering Transgender support, advocacy, education and ally groups. For more information about Mission Taco Joint’s locations and hours, visit their website, Facebook, Twitter and Instagram.

  • Hi-Pointe Drive-In and Chicken Out (Multiple Locations): The fast-casual restaurant concepts from the team behind Sugarfire Smokehouse, are getting “Hi On Pride” this June with a series of colorful Pride month shake specials and an LGBTQ+ giveback initiative. Starting Wednesday, June 1, Hi-Pointe Drive-In will offer a Rainbow Funfetti Cake Shake (see photo here) featuring Ronnie’s vanilla ice cream, whipped cream, rainbow sprinkles, and half of a Hostess Cupcake with sprinkles, ($7). Additionally, Chicken Out will offer a Vanilla Funfetti Shake (see photo here) featuring Ronnie’s vanilla ice cream, whipped cream, sprinkles, and rainbow tropical fruit purée ($7). A portion of the proceeds from every shake sold will go to PROMO, a statewide organization that confronts systemic inequities to liberate the full spectrum of the LGBTQ+ community from discrimination and oppression. The specialty Pride shakes will be available for purchase at all Hi-Pointe Drive-In (multiple locations) and Chicken Out (multiple locations) beginning June 1 - June 30 from 11 a.m. - 7 p.m.

Hiring Summer 2022 Interns!

Are you a college junior or senior looking for a summer internship? Join us at Jasper Paul PR & Marketing for our paid internship program ($2,500 stipend). You'll work with some of the best restaurants and hospitality brands in St. Louis and learn the fundamentals of a public relations campaign. 

About Jasper Paul PR & Marketing:

Jasper Paul PR & Marketing is a full-service public relations and marketing firm with a specialization in the hospitality industry. Our genuine intrigue for food, travel and beer, wine & spirits allows us to ask the right questions and deliver creative ideas to showcase our clients' passions and impact their businesses. We dig deep to tell our clients' stories in their own true, authentic voice. We connect them with like-minded partners on a local and national level. We work hard, and have a little fun along the way. 

What You’ll Learn:

  • Writing of media materials from press releases, pitches to journalists, segment briefs, etc.

  • Participation in brainstorm for clients from restaurant promotions to grassroots initiatives with target audiences

  • Interaction with media at restaurant tastings, photo shoots and television segments

  • Introduction to some of the top hospitality leaders in St. Louis

  • Other perks: occasional free meals, networking opportunities, attendance at industry special events, etc.

What We’re Looking For…

  • Important qualities:

    • Strong communication and writing skills*

    • Detail-driven, organized and forward-thinking attitude

    • Drive and excitement for the hospitality industry*

    • Ability to work independently by setting own personal deadlines and goals

    • Creative thinker that works well in a collaborative team environment

  • Genuine passion for hospitality, food, travel, etc. It always helps to have real world experience of the hospitality industry, but it doesn’t have to be fancy!

  • Interest in writing. Think AP-style with a creative voice. We look for writers who use active voice with descriptive language to bring our clients’ stories to life.

  • Knowledge of Social Media. We look for individuals who will bring ideas to the table for engaging content on platforms of Facebook, Instagram, Twitter as well as e-communications such as newsletters. We will particularly look for individuals with interest in developing Reels and TikToks.

  • Experience in Microsoft & Adobe (not necessary, but appreciated). For drafting of materials in World, Powerpoint, Outlook, etc. As well as for basic editing needs of photography, video as well as creation of collateral and ad materials.

  • A Person for People (Not Just a People Person): We are in the business of service to our clients, and we do so by forming lasting relationships with them. We ask questions, we stay intrigued, we get to know them outside of the kitchen. We look for individuals who want to embrace this intrigue and genuine interest by being outspoken, professional, positive and polite.

Details:

  • $2,500 stipend

  • 10-week internship (end of May to August with flexible start & end dates)

  • 20-hour/week (weekly schedule determined at start of internship)

  • In-person at our Jasper Paul Offices (6136 Southwest Avenue) to learn from our team

  • Internship for credit hours

Interested parties should email their resume to Robert Fischer at robert@jasperpaulpr.com by April 15, 2022.

St. Louis Restaurants Offer Fish Specials for Lent

From new takes on the family fish fry to classic fish sandwiches, local restaurants offer a variety of meatless meals this Lenten season for curbside, dine-in and drive-thru

Screen Shot 2021-02-17 at 1.48.29 PM.png

Pictured from left to right: Nathaniel Reid Bakery’s Tuna Salad Sandwich; Lion’s Choice’s Crispy Cod Sandwich; Russell’s Crab Cakes  

As the Lenten season begins next week, St. Louis restaurants gear up for fish fry season by offering a number of meatless meals on Ash Wednesday, February 17 as well as every Friday until Friday, April 2. St. Louisans can support local businesses and restaurants for their Lenten obligations this year from a fish fry to-go for a family of four from Eckert’s Country Store to the return of the fan-favorite Crispy Cod Sandwich at Lion’s Choice. See below for St. Louis spots offering specials for Lent.

Eckert’s Country Restaurant (951 S. Green Mount Rd.,Belleville, IL 62220): Eckert’s, the pick-your-own family farm and country store in Belleville, IL is offering a Fish Fry Meal for curbside pick-up beginning on Ash Wednesday, February 17 and running every Friday through April 2. Eckert’s Fish Fry Meal for 4 ($38) includes 1 ½ pounds of fried cod, mac ‘n cheese and creamy coleslaw. Beginning March 1, guests can dine-in at Eckert’s Country Restaurant, and order the family Fish Fry Meal for 4 for dine-in or pick-up to go. View the full details and order the family-sized Fish Fry Meal for curbside pick-up here or by calling Eckert’s Country Store at (618) 233-0513.

Lion’s Choice (multiple locations in St. Louis): Lion’s Choice, the St. Louis-based family of restaurants known for their famous roast beef sandwiches, crave-worthy fries and frozen custard, will offer the fan-favorite Crispy Cod Sandwich this Lenten season. Served on buttery and toasted sesame bun, the breaded cod filet is made-to-order and fried until golden brown with a slice of melted Swiss cheese and creamy tartar sauce on top. Guests can order the Original Crispy Cod Sandwich for $4.79 (Original Meal with fries and a drink for $7.99) or a King Crispy Cod Sandwich, featuring two fish filets, for $6.59 (King Meal with large fries and a drink for $9.59). The limited time offering will be available on Ash Wednesday, February 17, and every Friday throughout Lent until Friday, April 2 at all Lion’s Choice restaurants.

Nathaniel Reid Bakery (11243 Manchester Rd, Kirkwood, MO 63122; 314-858-1019): The acclaimed bakery, serving world-class pastries, offers a special Tuna Fish Salad Sandwich ($7.75) for Lent. The sandwich features a flaky croissant piled high with albacore tuna, mayo, Dijon mustard, dill pickles, celery, hard-boiled eggs and red onion. The sandwich will be available Wednesday, February 17 for Ash Wednesday and all Fridays during Lent. Guests can call ahead for curbside pick-up or walk into the bakery to order. See a photo here. 

Russell’s On Macklind (5400 Murdoch, St. Louis, MO 63109): Russell’s, the family-run restaurant that focuses on homestyle, from scratch cooking and fresh baked goods daily, will offer two fish specials for Lent. On Fridays during Lent, they will offer a Fried Cod ($14) dish, served with Buttermilk Mashed Potatoes, Garlic Green Beans and lemon caper aioli, as well as a classic Fish & Chips ($14) entree featuring Beer Battered Cod, Sea Salt Fries, and Caper Dill Pickle Remoulade. These specials will be available for dine-in, or to-go. To-go orders can be placed over the phone at (314) 553-9994. 

Yellowbelly (4659 Lindell Blvd, St. Louis, MO 63108): Yellowbelly, an island-inspired restaurant and bar located in the Central West End, offers a variety of sea-centric dishes making it an ideal destination for those abstaining from meat during Lent. The restaurant will offer a Friday special of Lobster Taquitos ($15) with poblano cream sauce and chihuahua cheese - a lent-friendly take on their popular Pabil Chicken Taquitos. Additionally, Yellowbelly’s dinner menu offers a range of seafood from lobster rolls to fish sandwiches including Pan Seared Scallops, Seared Grouper, Grilled Salmon, a Warm Mini Lobster Roll and a Rum Battered Cod Sandwich. Guests can book their online reservations for socially-distanced dine in service here or place a carryout order here or by calling the restaurant at (314) 499-1509.

For fish favorites from local restaurants this Lenten season, try:

Retreat Gastropub (6 North Sarah Street, St. Louis): Retreat Gastropub, the modern American pub in the Central West End, offers popular seafood appetizers and entrees year-round. On Fridays during Lent, start with the Smoked Salmon Dip ($12) or Smoked Salmon Tartine ($12) and try entrees such as the gluten-free Pacific Cod ($24) with herb butter, red pepper curry and quinoa or the Seared Salmon ($23) with Parmesan risotto, arugula pistou and pickled peppers.

Schlafly Beer (Schlafly Tap Room 2100 Locust St, St. Louis, MO 63103; Schlafly Bottleworks 7260 Southwest Ave Maplewood, MO 63143; and Schlafly Bankside 920 S Main St, St Charles, MO 63301): Schlafly Beer the original, independent craft brewery in St. Louis will offers Fish & Fries at all three brewpub locations for dine-in and curb-side pick-up. The classic dish features Hefeweizen-battered cod, fried golden brown, and served on a bed of house-cut french fries with tartar sauce. Additionally, Schlafly offers fresh fish, sandwiches and fish tacos at their brewpubs: Salmon Salad ($14.25) at Schlafly Bottleworks and Schlafly Tap Room; a Fish Sandwich ($12.50) and Mahi Tacos ($12.50) at Schlafly Tap Room; a fresh Grilled Salmon special served with a side of rice and daily vegetables ($15) at Schlafly Bottleworks. Pair the fish with your favorite Schlafly beer style - from Coffee Stout to IPA! All Schlafly brewpubs offer socially distanced dine-in service and curbside pick-up. Guests can place a curbside order for Schlafly Tap Room here, Schlafly Bottleworks here and Schlafly Bankside here.

Indulgent Treats for Your Sweets This Valentine's Day

From decadent desserts to special dinner menus for dine-in and carry-out, fall in love with these offerings from local chefs, restaurants, and breweries this Valentine’s Day

Volpi’s Charcuterie for Two; Russell’s Valentine’s Day Cake; Schlafly’s Beer Bouquet

As Valentine’s Day approaches, St. Louisans can show their love and support local restaurants, bakeries, breweries and more. From special cakes and desserts from Nathaniel Reid Bakery and Russell’s to special dinner menus from Café la Vie and Mission Taco Joint’s ghost kitchen, Holy Mole, see below for a list of our clients’ holiday meals, treats and gifts for Valentine’s Day this year.


Café la Vie (Inside Le Meridien St. Louis Clayton, 7730 Bonhomme Ave, St. Louis, MO 63105): Café la Vie, the bar and restaurant located inside of the new Le Meridien St. Louis Clayton hotel, offers a special Valentine’s Day dinner menu. With the mid-century modern design, the spacious 7,400 square foot, 125-seat restaurant will offer the Valentine’s Day Pre-Fixe Menu ($65 per person) for dine-in service. The five-course meal includes an amuse bouche, aperitif, intermezzo, entree and dessert. The amuse bouche is Dungeness Crab Cornet. The aperitif is a choice of: Sweet Potato Love Letters with Parmesan creme, crispy Brussels sprouts and saba or Baby Iceberg Carpaccio with Nueske’s bacon lardons, baby tomatoes, avocado, Marcoot Hatch Pepper cheddar, toasted breadcrumbs and sour cream vinaigrette. The intermezzo is a Blood Orange Sorbet. For entrees, guests may select between: Maine Lobster Fettuccine Alfredo with housemade pasta, mascarpone creme, toasted breadcrumbs and Oregon black truffle or Beef Duet with dry-aged strip loin, short rib croquette, buttermilk whipped potatoes, Ozark Forest mushrooms and sauce au poivre. Dessert options include: Passion Fruit Creme Brulee or Chocolate Pot de Creme. The regular Café la Vie dinner menu will also be available. Reservations are available on Saturday, February 13 and Sunday, February 14 from 5 p.m. to 9 p.m. Reservations can be made on OpenTable here. 

Holy Mole (286 East Ave, Webster Groves, MO 63119) The new ghost kitchen concept from the owners of Mission Taco Joint offers the ultimate romantic modern Mexican feast for Valentine’s Day - delivered hot and ready to your home or available for pick-up. The special Valentine’s Day menu features several fan favorites dishes from the Mission Taco Joint teams’ former restaurant, Milagro Modern Mexican, such as: Shrimp and Grits ($22), spicy Gulf shrimp in a chile de arbol butter sauce with green chile goat cheese grits, Mexican street corn off the cob and cilantro pepita pesto; Carne Asada ($24), two beef tenderloin medallions with blue crab chorizo butter, crispy onion rings, chile mashed potatoes and Mexican street corn off the cob; vegan Enchiladas ($16), corn tortillas with black beans, roasted corn and poblano, epazote, vegan cheddar cheese with ancho tomato sauce and smoked tomato pico de gallo, served with cilantro lime rice and refried black beans; Pollo Relleno ($18), roasted chicken breast stuffed with huitlacoche, morels and goat cheese with charred corn cream sauce, green chile grits and chayote cruda. Starters will also be available such as: Squash Blossom Empanadas ($10), flaky pastry filled with Chihuahua and goat cheese, squash blossoms, Mexican oregano and epazote with chile de arbol salsa and salsita macha as well as the House Salad ($8), Tuna Ceviche ($13) and Guacamole ($9). Mexican Chocolate Crème Brulee ($7) for dessert. Holy Mole also offers beverages to cheers with your significant other including bottles of wine, beers, and a signature red cocktail ($26) for two. Although typically designed to be reheated, Holy Mole’s Valentine’s Day menu will be delivered hot on the holiday. Customers can order through the website for delivery or pick-up between 5:00-7:00 p.m. on Sunday, February 14. The cut-off for orders is Saturday, February 13 at midnight.  

Nathaniel Reid Bakery (11243 Manchester Rd, Kirkwood, MO 63122; 314-858-1019): The acclaimed bakery, serving world-class pastries, offers seasonal bakery items to celebrate Valentine’s Day. Customers can place orders starting on Tuesday, February 2 until Wednesday, February 10 by calling the bakery or filling out the Valentine’s Day order form on their website. Guests can order Chef Reid’s signature Ruby ($35; serves six), made of dark chocolate, raspberry tea mousse, chocolate cake and raspberry coulis. For an extra indulgent dessert, try the Guyana ($35; serves six) made with hazelnut croquant, chocolate cake, chocolate crème brûlée and dark chocolate mousse. In addition, Nathaniel Reid Bakery is offering a 6 or 12-piece Valentine’s Day Macaron Box ($23) with colorful favorite flavors like: raspberry, sambava, poppy flower, 70% bittersweet chocolate, vanilla bean and strawberry. Desserts will be ready for pickup from Wednesday, February 3 through Saturday, February 13. As consistent with normal hours of operation, Nathaniel Reid Bakery will be closed on Sunday, February 14 and Monday, February 15. 

Retreat Gastropub (6 North Sarah Street, St. Louis): Retreat Gastropub, a modern American pub and cocktail bar, will offer a special 3-course dinner for $45 for both dine-in service and carryout this Valentine’s Day. The standard Retreat Gastropub dinner menu will also be available. Reservations for 120-minute time slots are available on Sunday, February 14 from 4 p.m. to 10 p.m. Guests can book their online reservations here or place a carryout order here. Carryout orders will also include a 12.5 ounce bottle of bubbles (included in the price of the 3-course meal).


Russell’s (5400 Murdoch, St. Louis, MO 63109 and 952 Brookwood Center, St. Louis, MO 63026): Russell’s, the family-run restaurants that focus on homestyle, from scratch cooking and fresh baked goods daily, will offer Valentine’s Day sweets for pre-order at both locations and a special dinner menu at Russell’s on Macklind. Customers can place orders for Valentine’s Day sweets through the online store or by calling the Russell’s locations. Desserts will be ready for pickup on Saturday, February 13. Sweets available for pre-order include: Chocolate Dipped Strawberries ($30 for 12); 6” Round Chocolate Valentine’s Day Cake ($39), topped with chocolate dipped strawberries and chocolate chip cookies; 6” Round Valentine’s Day Buttermilk Pound Cake ($39) topped with white chocolate dipped strawberries and sugar cookies; and more. Customers can also ship Russell’s Gooey Butter nationally to loved ones through the online shop, including special Valentine’s Day flavor Tart Cherry Chocolate Chip Flavored Gooey Butter ($17.95 in a 8x8 pan) here. 

In addition, Russell’s on Macklind is offering a special 4-course Valentine’s Day Menu on Friday, February 12 through Sunday, February 14 for dine-in or pick-up. Carry-out orders must be placed before 3 p.m. on the desired pick-up day. Select regular dinner menu items will also be available on Friday and Saturday evening, but Sunday evening will only offer the 4-course meal. The menu features: Grilled Focaccia with Baked Fontina, Lemon, Garlic and Herbs; Choice of Lobster and Crab Bisque or Creamy Polenta with charred endive and bacon lardon salad with a lemon vinaigrette; entree offerings of Citrus-Brined Cornish Hen, Steak Frites Au Poivre or Potato Wrapped Sea Bass, as well as a dessert of the guest’s choice. Prices range from $64 to $72 per person dependent on entree selection. Reservations can be made for dinner on Russell’s on Macklind on Opentable here or call Fenton at 636-343-8900 or Macklind at 314-553-9994. 

Volpi Foods (5256 Daggett Ave, St. Louis, MO 63110; (314) 446-7950): The St. Louis-based, 4th-generation family-owned and operated producer of specialty cured meats since 1902, offers a special Valentine’s Day Charcuterie Box for Two ($15). The at-home spread features dried apricots, Chocolate Chocolate Chocolate Peanut Butter Hearts, strawberries, Manchego cheese, chevre cheese with cranberries and pecans, Volpi’s Genoa Salame, Volpi’s Prosciutto and phyllo crisps. Boxes can be ordered from Volpi’s retail shop on The Hill between Tuesday, February 9 and Saturday, February 13 by calling (314) 446-7950, with 24-hour notice needed. The boxes can be picked up anytime during the Retail Shop’s normal hours. As consistent with normal hours of operation, the Retail Shop will be closed Sunday, February 14. 

Schlafly Beer (Schlafly Tap Room 2100 Locust St, St. Louis, MO 63103; Schlafly Bottleworks 7260 Southwest Ave Maplewood, MO 63143; and Schlafly Bankside 920 S Main St, St Charles, MO 63301): Cheers to your Valentine with Schlafly’s Beer Bouquets. Forget the flowers, and build-your-own 6-pack of your favorite Schlafly beers for $8.99. From brewery favorites like IPA and Pale Ale to seasonal releases like Coffee Stout and Tasmanian IPA, customize the festive themed box with all of your Valentine’s favorite brews. To purchase the Beer Bouquet, guests can visit all three Schlafly locations beginning Monday, February 1.  See photo here.

Yellowbelly (4659 Lindell Boulevard, St. Louis, MO 63108): Yellowbelly, the island-inspired restaurant and rum haven, celebrates Valentine’s Day with a special surf and turf 3-course dinner for both carryout and dine-in service. For $50, the indulgent meal includes: the guests' choice of Caesar Salad or Crab Fitters; Prime Hanger Steak or Salmon with Green Curry; and a slice of Chocolate Coconut Trifle. Yellowbelly’s complete dinner menu will also be available for dine-in and carry-out. Reservations are set to 120-minute seatings on Sunday, February 14 from 5 p.m. to 10 p.m. Guests can book their online reservations here or place a carryout order here. All carryout orders also include a 12.5 oz bottle of champagne.

We're Hiring! Senior Account Executive

Jasper Paul PR & Marketing is in search of a Senior Account Executive to join our team. The Senior Account Executive will serve as the day-to-day contact for 4-6 client accounts with support from senior management as well as a dedicated account coordinator. The SAE should have experience in broad PR skillsets from strategic planning, writing and working directly with client contacts. Additional expectations include the day-to-day management of an account coordinator to review materials, social media content calendars, strategy plans and more. Qualified and interested applicants may email their resume to caiti@jasperpaulpr.com. The job would require a March 2021 start.

Responsibilities include: 

  • Management of 4-6 client account

  • Developing and growing client relationships. 

  • Understand clients’ goals and objectives and manage client expectations, timelines, strategic plans 

  • Management of a growing team (interns and support team.); this job will require management of at least one account coordinator to start 

  • Execution of strategic public relations plans which usually includes 1-2 press releases per month, 2-3 proactive pitches and assistance in marketing initiative (ie. influencer engagement, events, promotions, etc.)

  • Develop press releases, pitches as well as marketing copy for social media, newsletters, blogs and more

  • Monitoring and assistance in execution of social media content plans for 3-5 social media accounts from approving content calendars, assisting in taking photos, ideation of unique creative content and partnerships, etc. 

  • Monthly reporting to clients of results including: Meltwater reports of media results, marketing initiatives, proactive pitches and social media month recaps 

  • Delegation of tasks as well as setting and meeting client deadlines; we utilize Asana as a task management skill 

 Experience Requirements include: 

  • 3-5 years of experience, preferably in agency setting 

  • A passion for the hospitality industry 

  • Experience forming strong client relationships 

  • Strong writing and editing skills in AP style – press releases, pitches, newsletters, etc.

  • Experience in Cision and monitoring programs (we use Meltwater for monthly and quarterly reporting for media results and Iconosquare for social media)

  • Ability to thrive in an independent work environment – self-starter, sets own deadlines, etc.

  • Ability to manage multiple tasks and projects at a time, delegate appropriately, ask for assistance, etc. 

  • Client-facing experience in presentation of strategic plans, advising on marketing promotions, etc. 

  • Strong media contacts, preferably in the hospitality industry and St. Louis media markets, to deliver consistent results 

  • Ability to think creatively for unique programming and partnership ideas for clients in the hospitality industry

  • Creative skills preferred i.e. photography, Lightroom, Photoshop, Canva, etc. 

  • Ability to upwardly communicate to clients as well as senior management

  • Understanding of the agency work environment and desire for continuous improvement and learning

  • Ability to perform under pressure with confidence and adapt to changing environments 

  • Desire to share knowledge with team members to identify trends, new opportunities for clients, etc. 

Benefits include: 

  • Flexible work environment: we work from home on Mondays and Fridays, unlimited vacation days and flexible 40-hour work week for personal needs

  • Contribution to a SEP IRA (after 2 years of employment)

  • Stipend for premium payment for health insurance

  •  Reimbursement for miles as well as dining allowances to support client 

  • Assistance in costs for technology needs, if approved – ie. new computer or phone 

  • Reimbursement for approved professional development opportunities – ie. classes, conferences, paid webinars, etc.